The Creative Process
We have a certain process we undertake when creating your brand outlined in 5 simple steps. We know the importance of this process so we have outlined the stages here.
1. Client Brief
You are the expert in your field, your knowledge is invaluable in establishing the direction of your brand identity, at this stage we are here to listen. This can be done via email or face to face but the more information you can supply the better the translation will be.
For us the next stage is to take all of your knowledge and feedback to create 3 different visual stylescapes, here we explore user profiles, colour palettes, primary and secondary fonts, patterns and textures and relatable imagery. We then take your feedback to move forward with the construction of the logo.
Now once we have the style of your business established, its time to begin the logo design process itself. This will tie in directly to your brand style and makes every aspect gel together perfectly. Most design agencies miss step two and retrospectively attempt to make branded material fit a logo; that was chosen from personal preferences instead of being informed from the start.
We now present the final logo to you, you may have seen many design agencies offer more options the higher the budget, this can confuse the process for many clients and end up with logos that don’t align to their brand. We aim to hit the nail on the head first time with an informed process that aligns your logo with your customers.
We don’t give you one logo and set you on your way, we take all of your feedback and refine the logo created according to your specifications, we then supply you with all the file types you will need to use your logo in any marketing ventures. These file types are PDF, EPS, PNG and Jpeg.